Andreas, 18 - He is seen as a comfortable member of the middle class. He lives in North London and aspires to become an architect. He enjoys a regular game of football, currently studying Alevels. Enjoys his evening relaxing in front of the TV, watching documentaries and is a fan of Skins. He is in with the recent fashion trends. He plays guitar and enjoys all sorts of styles of music from Rock to R&B. He enjoys having friends over competing on Xbox and Wii.
Favourite genre of film is comedy and thriller. He is a regular reader of the Sun Newspaper as well as Car magazines and enjoys Art. He enjoys watching Friends and other American sitcoms.
-I definitely believe our soap would appeal to him, especially with our current murder storyline working with his liking towards thrillers. I also think that with many of our other concurrent storyline's his liking of Skins will definitely attract him more, with the young, good looking characters with dramatised lives and problems. His liking towards the more gossip based newspaper could prove his interest in our magazine and website.
Anna, 15
-Lives in the North of London and is also seen as a member of the middle class. She is a young, bubbly girl into fashion and music. Listens to mainly R&B and Pop. Favourite films are Mean girls, St Trinians and Pretty Woman. She's into her pink and fluffy and loves to shop. She has a close group of girl best friends and enjoys sleepovers eating chocolate and sweets. Frequent veiwer of Hollyoaks and Eastenders. She reads gossip magazines weekly and visits style websites and shops online.
- I think our soap will appeal to Anna because shes into the young, bad girl type films like mean girls based around a group of popular girls as is St Trinians. She can relate to the idea of close friends and fashion aswell as the wide range of music styles. Also, positively our main inspiration was Hollyoaks so she would be able to find interest in soaps similar such as IV. Our TV magazine front cover will appeal to her with the young fashionable girls at the front. She would also enjoy the website which is bright and full of gossip and information about each character.
Andrea, 20
-Andrea is in the older range of target audience. She is currently in university studying social sciences, she fits in under a working class background and has been a worker since the age of 10 during her paper round. She likes partying and getting drunk. She has a big friend group but doesn't do "best friends". She listens to mainly Rock and loves a good holiday. Favoroutes Thrillers and Action film over Comedy and Chick Flicks. She isnt one for gossip magazines however enjoys browsing the internet.
-Although Andrea is an opposite character in terms of the target viewers so far i think that with IV's follow of a mysterious murder it will attract her in trying to work out who did what and why. This risky start to the soap would work to benefit us if viewers such as Andrea tuned in. The website is full of time enduring and interesting information and i am confident she would enjoy browsing through it.
Elena, 17
- Is currently an Alevel student, she is moving on to university soon and is seen as a working class constituent. She enjoys shopping and watching soaps like Eastenders, Hollyoaks and Coronation street. Favourite films are Sex and the City, Wild Child and Adulthood. A fan of Skins, Material Girl and Waterloo road. Prefers to listen to classical music but enjoys R&B. She enjoys reading gossip magazines and loves chocolate.
-I feel confident with Elena's interest in IV. Her strong liking towards soaps, films and dramas such as above stated will definitely attract her towards this soap. The soaps friendship conflict, relationship and school storyline's work with people in order to help them relate and feel a part of the soap. Her strong interest in gossip will also benefit from the gossip friendships present in IV. I feel Elena will definitely fit within this category.
Anthony, 18
-Anthony comes under the middle class category, he is at his first year at college he is doing a BTEC course in media. He is a very big football fan and likes going out with his friends. Enjoys watching the occasional soap and loves Waterloo road and Skins. Favourite films are Scar Face, You Got Served, and Rush hour.
- Similarly to Andreas he enjoys his football. He enjoys browsing the internet for funny videos and jokes and he enjoys his regular read of classic car magazines. I believe that being a young teenager he would find the storyline's present in IV easy to relate to. With the competitive nature between many of the characters in a school based environment could also leave him a lot to compare himself to. He may find the IV website appealing with the outake videos and character blogs. I think being a young teenage boy himself he may take a liking to the young, attractive characters that are involved in the soap.
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