Focus Groups:
This involves a small group of our target audience being analysed with the aim to produce data on the specific topic of our new TV soap that being with help on story lines and characters. They will be asked to express their opinions of elements of the soap which could affect them in some way. It allows the viewers to express what they feel is in need of improvement, after this our group can decide on whether or not these judgements are strong enough before we make a change.
We will be asking around 5-8 people aged 16-25 to be a part of the focus group, they will each be given an outline of our pitch and treatment. We will also have a few quesions discussed by the group in order to help us recieve the correct information we need to reach our best potential.
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