Saturday, 19 December 2009

Reflection on Focus Group

As a group we decided on completing the final focus group. However, although this was more successful than our pilot focus group, it still didn't benefit us as much as we had hoped it would.
Our group consisted of 5 people aged between 17 and 18. They were of both genders (3 girls and 2 boys). We decided on this age group as it is our primary target audience. we started off by reading out our pitch to them, then followed by our treatment, and a rough outline of our trailer and website.

Here are the questions we asked and the most common answers:

  1. Does the different approach we have, in terms of the trailer being based on one individual character and storyline, affect your perception of our soap?- no, it makes you want to watch it more, it wont confuse the audience
  2. Does the trailer sound like a typical soap opera trailer, would you be inclined to watch this soap over another, already existing trailer?- it sounds more like a drama
  3. With the time of the soap being 8pm, Tuesday to Thursday, would you watch this?- yes
  4. How does the fact that we have a huge storyline in our first episode affect you?- it gets straight to the point
  5. Are there any other comments regarding our soap?- no

After we had asked them the questions as a group we had a quick meeting to discuss how successful we think it went. The responses we received didn't benefit us as much as we thought and we have decided to re-do the exercise later on with different group of people.

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